iGrow
We love this word as much as we love the name Risto za Nai. Much of our brand is in making connections. You already know that Risto represents both stories and restoration…
Likewise, there is a duality in iGrow. In Kiswahili iGrow means ‘let it (nature) grow’ and I grow in English signifying individual growth. We are not apart from nature. We grow and flourish together. This is also well illustrated in our very cool logo.
Overall, igrow refers to the regreening activities around the project. In being true to decolonization, this process will not be done by select individuals who “know” but instead a diverse group of residents including artists, informal sector workers, urban planners, pedestrians, ecologists and others. Basically, you.
From forests to riparian lands to residential spaces, Risto za Nai is running with the hashing is #LazimaIgrow – it/I must grow.
Human Centred Design
In Nairobi City’s fast-changing urban landscape where concrete often replaces green spaces, reclaiming nature is no longer just an environmental act—it is a cultural, linguistic, and political one. At the heart of this reclamation lies the intersection between Risto za Nai and Human-Centered Design (HCD), a people centred approach to problem-solving.
These frameworks offer a bold new way to reconnect Nairobians with nature on their own terms. Aided by our Mantras, I Remember, I Deserve and I Desire, the people will design their own spaces and actively participate in a process of building and growing until the vision comes to life. Ultimately, we hope to create a sense and reality of ownership and belonging.
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